Beauty Trends to Watch in 2025
As we come to the end of the first month in 2025, the beauty world is embracing a mix of exciting trends– some inspired by years gone by, and some we haven’t seen before. This year’s trends are blending nostalgia with modernity, offering something special for every beauty lover. Below, we explore six beauty trends we’re loving for the year ahead.
1. The ‘80s Revival
The 1980s are back, and they’re bringing a punch of colour, confidence, and drama to the beauty scene. Think bold, bright and playful. Get ready to see more and more vibrant eyeshadows, bold blush placement, and graphic eyeliner. Bright blues, purples, and pinks are making a comeback, often paired with glossy lips and full lashes for a dramatic look. The ARTDECO High Performance Eyeshadow Stylo is the perfect tool for an exaggerated and precise eye look. If you love having fun with your makeup, 2025 is your year!
2. ‘Sunburnt’ Blush
Blush trends are constantly changing. We’ve had ‘boyfriend blush,’ ‘ombre blush,’ ‘blush contouring,’ the ‘i’m cold blush’ and many more. In 2025, expect to see plenty of blush that creates a sun-kissed effect. Instead of traditional cheek application, blush is being swept across the nose, temples, and high points of the face for a naturally flushed, just-back-from-the-beach look. Warm peach, coral, and terracotta shades enhance this trend, giving skin a soft, healthy glow. Try the ARTDECO Blush Stick in the shades Downtown and Studio City. They’re your pocket-sized yet powerful solution to blush, wherever you go!
3. Hybrid Makeup & Skincare
The line between skincare and makeup continues to blur in 2025, with multitasking products taking centre stage. Think serum-infused foundations, peptide-packed tanners, and blushes with skin-loving ingredients. Consumers are prioritising efficacy and convenience, opting for products that enhance both their skin’s health and their makeup game. These products are a great way to achieve glowing, healthy skin with minimal effort.
4. Boho glamour
The boho aesthetic gets a glamorous makeover this year, blending carefree beauty with a touch of luxury. Think soft, tousled waves, glowing skin, and subtly shimmering eyeshadows in warm, neutral tones. Feathered brows, barely-there eyeliner, and soft-focus lips define this trend, creating a romantic and ethereal look. Try the ARTDECO Lip Rouge Stylo in the shade Nude Rarity for a velvety matte texture provides full coverage with just one application and feels weightless and silky on the lips. Accessories like hair jewels, delicate braids, and floral accents complete the vibe, making it perfect for festival season or effortless everyday glam.
5. Glitter, glitter everywhere
From subtle shimmer to full-on festival glam, glitter is making waves in 2025. Whether it’s glitter-infused eyeshadow, holographic highlighters, or even sparkling lip gloss, a little shine goes a long way.This year’s take on glitter is refined and wearable, often applied in strategic, minimalistic ways—a pop of shimmer in the inner corners of the eyes, a hint of sparkle on the cheekbones, or a glossy, glitter-flecked lip. ARTDECO’s Diamond Beauty Powder is a feather-light, gel-like powder that melts into the skin, delivering a fresh, glittering glow while gently reflecting light—perfect for radiant skin or sparkling hair highlights.
The beauty trends of 2025 celebrate self-expression, nostalgia, and effortless elegance. Whether you’re drawn to bold ‘80s hues, glowing sun-kissed blush, or skincare-first makeup, this year offers plenty of ways to embrace playful and practical beauty. What trends are you most excited to try? Let us know in the comments!