How to Nail the “I’m Cold” Makeup Look
If you’ve been on social media recently, you’ve likely seen the “I’m Cold” makeup trend. Think rosy cheeks, dewy skin, and lips that look like you’ve just come in from a crisp, cool walk—basically, the ultimate fresh winter vibe.
The best part? This look is super easy to achieve and works on everyone. Whether you’re braving the cold or just faking it from the comfort of your warm home, here’s how to get that frosty, flushed perfection.
Start with skin prep: This look is all about fresh, hydrated skin, so don’t skip this step. Clean your skin with a gentle cleanser and then apply a rich, nourishing moisturiser. Apply a hydrating primer or a drop of face oil for a dewier look
Create the perfect base: This look works best with soft, natural-looking coverage. Use a foundation that is light or medium and won’t cake or mask your natural skin. Dab a bit of concealer under your eyes to brighten but keep things minimal.
Get that lovely rosy flush: Go for cream or liquid blushes in rosy pink or berry tones. These mimic the natural redness your cheeks get in the cold. Be mindful of where your blush is applied- apply it to the apples of your cheeks and sweep it across your nose bridge. This creates that just-in-from-a-winter-walk look. For extra staying power, layer a powder blush in a similar shade over you liquid blush.
Sweep some highlighter on for beautiful luminousity: The “I’m Cold” look wouldn’t be complete without a gorgeous highlight. Icy or pearl-toned highlighters are perfect for this vibe. Dab it on your cheekbones, the tip of your nose, and your Cupid’s bow. We also recommend placing a tiny bit to your eyelids for extra sparkle.
Frosted eyes: Keep your eyes simple and fresh to let your rosy cheeks and glowing skin take centre stage. If you do want to use eyeshadow, apply a light shade in silver, champagne, or pale pink. For eyeliner, use a brown or taupe eyeliner for a soft, natural look. Then curl your lashes and apply a lengthening mascara to open up the eyes.
Winter-kissed lips: Keep your lips natural with the slightest tint of rosiness. We recommend a tinted balm or creamy lipstick in a rosy or soft berry shade. Dab it onto the center of the lips for that ‘just bitten’ effect. Finish with a clear gloss.
The “I’m Cold” makeup look is simple fresh, and universally flattering. We can certainly understand why this gorgeous look has captured the hearts of people everywhere! Try it out and let us know—are you ready to embrace the cold (or at least look like it)?