Great news! We deliver to the USAMake Waves This Summer: Dive Into the Mermaid Makeup Trend
We’re calling it now: Mermaidcore is the summer look of 2025. Picture ocean-glass eyes, radiant skin, glistening lashes, and that effortless, just-dried-off glow. Whether you’re headed to a beach picnic or just manifesting seaside energy at brunch, this dreamy trend is all about light-catching finishes, playful colour, and beauty that moves with you.
Here’s how to get your mermaid-inspired look using our favourite Strala-approved products.
Skin That Glows Like Sunlight on Water
Mermaid beauty starts with lit-from-within skin, and the ARTDECO Glow Stick is your secret weapon. This creamy highlighter melts into your complexion like sunlight on tidepools, creating a buildable glow that can be dialled up or down depending on your vibe.
Swipe it across cheekbones, brow bones, and even the bridge of your nose for that natural, ocean-kissed highlight.
Sea Siren Eyes: Bold, Shimmery, Hypnotic
Mermaidcore is all about the eyes, and the ARTDECO Eyelights Palette delivers. With sparkling sea-tones like turquoise, oceanic blues, and shimmering pearls, this eight-shade palette has the versatility to create everything from ethereal day looks to deep-sea glam.
Pair it with the ARTDECO Soft Eye Liner Waterproof in shades like ‘Cobalt Blue’ or ‘Dark Indigo’ for underwater drama that doesn’t smudge, whether you’re poolside or dancing all night.
To top it off (literally), the ARTDECO Eyelights Mascara gives lashes an irresistible glitter finish. Use it solo for shimmer or layer it over your regular mascara to transform your eye look into pure enchantment. Bonus: you can run it through your hair for a twinkle-in-the-sun effect that even Ariel would envy.
Sun-Kissed & Sea-Ready: Bronzed to Perfection
No mermaid is complete without that “spent the day on a hidden beach” glow. Enter the NOTE Bronzing Powder—a silky, lightweight bronzer with reflective pigments and Vitamin E to protect and perfect your skin. With SPF 15, it’s perfect for warming up your face, shoulders, or décolletage without looking overdone.
To enhance that golden-hour effect, layer with Lusso Tan Rapid Tan Mousse. This antioxidant-rich formula gives you the freedom to pick your perfect glow, from a light sunlit shade after one hour to a rich bronze if you leave it on overnight. It’s like a holiday in a bottle, and no one needs to know you didn’t actually hop a flight to Mallorca.
Sea-Breezy Volume: Hair That Rises Like the Tide
Now for the final flourish—mermaid hair that moves with the breeze and holds its volume from sunrise to starlight. The COLOR WOW Raise the Root Thicken & Lift Spray adds airy volume and fullness without stickiness or stiffness. Just spritz at the roots and let the magic happen.
With UV protection and soft, flexible hold, it’s the perfect finishing touch to your mythical sea goddess look.
Bring the Mermaid Fantasy to Life
Whether you’re fully committing to shimmering siren glam or just adding a hint of sea sparkle to your summer rotation, these picks from Strala Beauty help you create a look that’s fresh, fun, and fantastically on-trend.
Ready to dive in? Your mermaid glow-up starts right here at Strala.