Treat Yourself with Strala Beauty

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The Joi of Healthy Hair

Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products.

All designed to put sophisticated salon results into your hands!

joico blonde life violet shampoo 300ml

Keep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo.

With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build-up from the scalp – this shampoo detoxifies the locks from root to tip.

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joico k pak color therapy shampoo 300ml

Heal damaged locks and prolong the colour of your hair with the Joico K-PAK Color Therapy Shampoo.

Rich in fatty acids this ultra caring shampoo strengthens and protects every strand of your hair to leave it feeling beautifully nourished and vibrant.

Formulated with breakthrough technology this Joico K-PAK Color Therapy Shampoo will leave hair with improved elasticity and shine whilst preventing colour loss.

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joico k pak intense hydrator treatment 250ml

Treat your hair to Joico Intense Hydrator Treatment for Dry, Damaged Hair.

The formula replenishes moisture and lipids to your overly damaged hair, giving you soft, shiny and hydrated locks.

K-Pak Intense Hydrator Treatment makes your dry and damaged hair more manageable. It also improves the elasticity of your hair while sealing cuticles.

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joico k pak color therapy luster lock instant shine 150ml

Discover ‘glass hair’ with the Joico K-Pak Color Therapy Luster Lock treatment.

This shine-boosting formula provides double-action benefits, creating a glossy luster while working to repair the hair. Your hair will appear more vibrant with an illuminated finish, adding the finishing touch to any hair style.

The nourishing formula provides deep repair action to help reduce damage caused by heat styling and colouring, promoting smoother, softer and more manageable tresses.

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