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COLOR WOW is always at the cutting-edge of innovation. Identifying ‘pain points’ and resolving them with simple yet inventive products aimed at those with coloured hair.

From frizz to brassy blonde and roots to dryness, the award-winning WOW hair product range has scooped countless awards. COLOR WOW has cemented its 25-year reputation as one of the industry’s leaders for those with coloured hair and those in need of curly hair products.

They have created some market leading products like the COLOR WOW Dream Coat, the Dream Filter and the new Money Masque in conjunction with Chris Appleton.

Cover grey and dark roots with the COLOR WOW Root Cover Up. This fast, easy, precise no-mess mineral powder adheres to hair instantly. The water resistant formula lasts from shampoo to shampoo, but stays put when you sleep, sweat or swim. Formulated with a variety of pigments plus reflective particles to provide a natural dimension. It can also be used to fill in hairlines and cover gaps to create the look of thicker hair.

The brand was developed by Gail Federici who focused heavily on product innovation. Gail believed in identifying customer hair issues and coming up with the perfect product to solve this issue.

Determined to give hairdressers smarter, faster, safer ways to style this specific hair type, and achieve never-before possible results, led Gail to create a totally new, radically inventive range of technologies.

Color Wow is a compact, capsule collection of groundbreaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 70 beauty awards.