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ARTDECO celebrates luxury you can afford

The ARTDECO cosmetics label was founded in 1985 by Helmut Baurecht, inspired by a love of beauty, an innovative concept and a great vision. With the idea of offering high-quality cosmetics at an affordable price, he made beauty accessible to all women with unique products.

ARTDECO has been the clear market leader in the German cosmetics sector for almost 15 years. ARTDECO is a family-run company headquartered in Karlsfeld near Munich. ARTDECO is available in more than 78 countries worldwide. They currently employ around 1,200 people.

In 2019 ARTDECO presented a new brand image based on inspiration and individuality and aligns the cosmetics label with its customers’ strong sense of self-confidence. With a new brand essence and new brand values, the company is now adapting its entire image to identify with the latest trends. ARTDECO is proud to be a part of the highly competitive cosmetics market, with the message “luxury you can afford”.

The brand is staying true to its recipe for success, offering top-quality cosmetics at affordable prices. ARTDECO wants to integrate this affordable luxury into everyday use. The combination of simplicity and elegance brings out individual beauty and transforms the simple act of applying make-up into a fine art. ARTDECO wants to offer this to every woman.

Strala Beauty is delighted to bring you the largest assortment of ARTDECO products in the UK and Ireland.