OLAPLEX humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Their patented technology is continuously changing what is possible for hair!
Olaplex is a revolutionary system that helps to permanently rebuild damaged disulphide bonds within the hair.
These bonds break during damaging processes, particularly colouring, keratin treatments, perming and the use of heated styling tools and the environment.
Olaplex chemistry helps to repair hair from the inside-out, and opens up a brand-new category in modern haircare.
Through a grassroots approach, the brand quickly became a global sensation. It paved the way for a completely new category of haircare called “bond-building.” An innovative hair product that has taken the hair care world by storm, Furthermore, it has developed a cult following because of its fantastic ability to restore damaged and compromised hair.
The ingredient that changed it all
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn’t just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of OLAPLEX innovation
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”
Shop OLAPLEX online at Strala Beauty and let us bring your hair essentials to your door!