OLAPLEX is one of the largest independent haircare brands in the world with over 100 worldwide patents.
Medical scientists, Dr. Hawker and Dr. Pressly, together with Dean Christal of California, changed the world of hair colouring.
The trio created new standards of hair condition after colouring services.
Olaplex is a revolutionary system that helps to permanently rebuild damaged disulphide bonds within the hair.
These bonds break during damaging processes, particularly colouring, keratin treatments, perming, the use of heated styling tools and the environment.
Olaplex chemistry helps to repair hair from the inside-out, and opens up a brand-new category in modern haircare.
Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building.”
An innovative hair product that has taken the hair care world by storm, Olaplex has developed a cult following thanks to its fantastic ability to restore damaged and compromised hair.