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The INKEY List

The INKEY List Story

Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. They know that skincare, can be confusing. But they also know that you want to understand more about your skin so you can make the right decisions.

That’s why they are in it with you! Whatever you want to know, however you want to know it, when it comes to finding out what’s best for your skin The INKEY List is here for you, whenever you need us. Skincare is a journey and we are all in it together.


The INKEY List believe their products should be accessible to all. They will never compromise on quality, ensuring only the best products reach you. Furthermore, their products are priced to allow you to test and play with ingredients to build your perfect skincare recipe. For your ever changing skincare needs.

Two of Strala Beauty’s favourite products include The INKEY List Hyaluronic Acid Serum and The INKEY List Retinol Eye Cream.


The INKEY List believes that beauty products should be cruelty free. They are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of their own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. They adhere to a fixed cut-off date policy and proactively monitor their suppliers to ensure that their products continue to adhere to the Leaping Bunny criteria. Their supplier monitoring system is also independently audited.